Anyone else's mind boggled with the news that McDonald's is opening up vegetarian restaurants? I just can't get my head around the concept; the change in brand profile,my long-established image of McDonald's burgers and fries and the also mind-boggling weight gain for that guy featured in the documentary, "Super Size Me". He ate at McD's 3 times a day for 30 days and gained a Whopping (lol) 24.5lbs.
In case you're interested in visiting and checking out the menu, you'll have to go to India. And it does sound enticing since they've incorporated an Indian flair with "chicken burgers; the McVeggie, a vegetarian patty with carrots, peas and potatoes; a McAloo Tikki or deep-fried patty of spicy mashed potatoes; and a McSpicy Paneer, a patty of traditional Indian cheese."
Ironically, the Super Size Me guy at a vegan diet afterwards to loose the weight and here we are a few years later with McDonald's shocking us with vegetarian restaurants.
Truly mind-boggling stuff.
Showing posts with label McDonald's Restaurants. Show all posts
Showing posts with label McDonald's Restaurants. Show all posts
Wednesday, September 05, 2012
Thursday, October 06, 2011
Ikea Strongarming McD's?
In the latest Foodservice Digest a startling revelation regarding QSR leaders in Germany; Ikea beats out McDonald's and Burger King there for service quality. Amazing. Not that the food at Ikea here in Coquitlam, BC isn't fantastic AND cheap, but I wouldn't have expected this trend. Will the craze hit here? Read on for the full article....
How Did Ikea Beat Out McDonalds for Germany's Most Popular Fast Food?
THEATLANTIC.COM 10/05
German newspaper Die Welt reports that in a study by the German Institute for Service Quality, Ikea comes ahead of McDonald's in the fast food realm. In the resulting ranking of points (1 - 100), Mövenpick Marché is at the top, with 78.7 points. In 2nd comes Ikea at 77.6, and then McDonald's at 72.8 and Burger King at 70.0.
Why is a furniture store doing food so well? According to another story by the Deutsche Press-Agentur, breakfast at furniture stores is all the rage. "Whoever wants to breakfast in the furniture store must often hurry if he wants to get a seat at all--[it's] now a nationwide phenomenon," notes the agency.
Ikea has competition, too: "Other furniture companies like Dodenhof, Kraft, and Höffner also attract with breakfast offerings."
How Did Ikea Beat Out McDonalds for Germany's Most Popular Fast Food?
THEATLANTIC.COM 10/05
German newspaper Die Welt reports that in a study by the German Institute for Service Quality, Ikea comes ahead of McDonald's in the fast food realm. In the resulting ranking of points (1 - 100), Mövenpick Marché is at the top, with 78.7 points. In 2nd comes Ikea at 77.6, and then McDonald's at 72.8 and Burger King at 70.0.
Why is a furniture store doing food so well? According to another story by the Deutsche Press-Agentur, breakfast at furniture stores is all the rage. "Whoever wants to breakfast in the furniture store must often hurry if he wants to get a seat at all--[it's] now a nationwide phenomenon," notes the agency.
Ikea has competition, too: "Other furniture companies like Dodenhof, Kraft, and Höffner also attract with breakfast offerings."
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