In the latest Foodservice Digest a startling revelation regarding QSR leaders in Germany; Ikea beats out McDonald's and Burger King there for service quality. Amazing. Not that the food at Ikea here in Coquitlam, BC isn't fantastic AND cheap, but I wouldn't have expected this trend. Will the craze hit here? Read on for the full article....
How Did Ikea Beat Out McDonalds for Germany's Most Popular Fast Food?
THEATLANTIC.COM 10/05
German newspaper Die Welt reports that in a study by the German Institute for Service Quality, Ikea comes ahead of McDonald's in the fast food realm. In the resulting ranking of points (1 - 100), Mövenpick Marché is at the top, with 78.7 points. In 2nd comes Ikea at 77.6, and then McDonald's at 72.8 and Burger King at 70.0.
Why is a furniture store doing food so well? According to another story by the Deutsche Press-Agentur, breakfast at furniture stores is all the rage. "Whoever wants to breakfast in the furniture store must often hurry if he wants to get a seat at all--[it's] now a nationwide phenomenon," notes the agency.
Ikea has competition, too: "Other furniture companies like Dodenhof, Kraft, and Höffner also attract with breakfast offerings."
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