Our hotel operators in Canada need some love.
According to STR, in year-over-year measurements for the week ending October 8th, 2011, the Canadian hotel industry’s occupancy fell 0.1 percent to 69.6 percent, its average daily rate was down 0.7 percent to CAD$127.92, and its revenue per available room decreased 0.8 percent to CAD$89.07.
Talk about injury to injury. It's hard to watch the painful trudging of hotels trying to get ahead of this thug of an economic downturn the last few years, especially since they're the first hit and last to recover.
It's safe to say PEI's trudging has lead them into cardiac arrest with double-digit RevPAR decreases: 21.7 percent to CAD$46.46 and with the closest neighbour having to drive across the long bridge, I'm not sure they're going to make it. Besides, NS is stilled miffed at having to share a phone prefix with the slouches. BC is having palpatations with a -17.8 to CAD$79.21. Nothing a medical marijuana card won't fix. The best performer continues to be Alberta, with RevPAR rising 9.1% to CAD$89.19. Congrats! Oil really does makes the world go round.
Anyone who can, should show their nearest hotel some love this Christmas season: why not book a staff meeting there this Christmas? Or book it for a family Christmas get-together and save Mom all the work? Or just take a weekend away in your own Province and stay in a hotel new to you and explore?
At the very least, stop and give the GM a hug. Anything to stop the trudging, please!
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