Restaurant Trend Toward Breakfast

Many restaurant organizations in Canada looking for new ways to increase their bottom line have discovered breakfast and hope it will save the day.

While many skip the most important meal of the day, restaurants seek to capitalize on the approximate 1 in 5 people that eat breakfast both at home and at restaurants. According to NPD's most recent report, for the majority of Americans who do eat breakfast, 14% said they typically eat breakfast at restaurants. The report surveyed 27,179 participants.

When approaching the breakfast market, restaurants should be mindful of the study's detailed finding that suggest that of consumers 18 - 34 years old, 28% of men and 18% of women skip breakfast, while 18% of men 35 - 54 years old and 13% of women in that age group go without a morning meal. And apparently, we do get wiser as we age, at least when it comes to eating: older consumers are the least likely to skip breakfast, with 11% of men 55 and older and 10% of women in that age group going without.