Amazingly, most of us will spend half of our waking lives at work. Are you happy?
Few people can combine earning a living with a genuine passion. Most people essentially trade half of their life in return for money to enjoy the other half.
Yet, we can find great meaning in our work without that job having to be cancer research or working for Greenpeace. We just need to find the meaning within the work we're doing or make that meaning clear.
Step 1. Find the purpose
Essentially, we all want to feel part of something bigger, so the first step is seeing that bigger picture or purpose in our work. For leaders, it can be as simple as focusing on the why, as much as the how, when communicating with teams. Of course, the purpose needs to feel inherently meaningful. Profits are a perfectly good goal but they make a lousy purpose.
For many teams, we think the customer experience can provide that bigger purpose. It's not world peace, but improving the customer experience is a lot more inherently meaningful than just increasing margins. A focus on customer experience is essentially about understanding customers and creating a positive experience for them. Making them feel good. Even if we're selling hot dogs, we can find some inherent meaning in improving the customer's experience during that sale.
We humans aren't such a bad bunch; for the most part we actually enjoy making other people happy, especially those drawn to working in hospitality. You know the little thrill we get when someone drops something in the street we can hand it back to them? It took no real effort on our part, of course, but we still enjoy having done a good thing. Almost all of us are hard-wired with a little empathy and generosity. We find some meaning in focusing on another person's experience.
Step 2. See the individual contribution
Next, once we have an effort worth being part of, we need to see the individual role we personally play in that overall effort. We empathetic, generous humans are also a more than a little egotistical. So although we want to be part of something bigger, we don't want to disappear completely within it. We're each only one small piece of the puzzle, but we'd like that piece to be noticed and valuable in some way.
Step 3. Encourage ideas
And finally, step three: we want our ideas to be heard. It's another of our human quirks: the desire to have our input considered and to feel that we have some impact on the way things are done. Ask me my opinion, listen to my suggestions and I'll feel much more ownership of our shared goals.
So, the good news is that we're never more than three steps away from making any role meaningful - whether it's answering the phone, making ads or selling insurance. Which is just as well, because we can't all save the whales.
Showing posts with label company culture. Show all posts
Showing posts with label company culture. Show all posts
Monday, November 01, 2010
Wednesday, March 17, 2010
Frugal Ideas to Manage in a Struggling Economy
In a difficult economy, many companies look at a wide spectrum of options to reduce labour costs. This is no different in the hospitality industry over the past year and a half where we've seen managers and front line staff laid off, hours cut for entry level workers, and increased demand on the remaining management and team that is asked to cope with less, and do more, in lieu of the struggling economy.
In order to retain these people that we rely on to manage at this time, look to some ideas provided by the Families and Work Institute(FWI). These frugal tips may help save your organization money while also creating a positive work environment that will encourage staff loyalty and peak performance:
1. Giving head office employees four Fridays off in the summer in lieu of raises the organization cannot afford.
2. Providing employees with information to better manage their own finances.
3. Allowing head office employees to work at home one to two days a week to save on commuting costs in response to fluctuating gas prices.
4. Creating funds to support their own employees or others in the community who are suffering during the recession.
5. Giving employees the option to take unlimited, unpaid personal time off during the downturn, while keeping full medical benefits and the right to return to their jobs.
6. Allowing employees greater scheduling flexibility if their spouse has lost a job or seen their hours reduced and the family needs to make changes.
7. Creating flex-year and flex-career programs.
8. Creating workflow coordinators to monitor overwork and creating wellness scorecards to promote wellness.
9. Providing a coach for new parents.
"In many ways, the recession has led increasing numbers of employers to improve their workplaces so that they work for the employer and the employees during these difficult times," said Ellen Gallinsky, president and co-founder of FWI.
[Source: Human Resources Leader, 29 September 2009]
In order to retain these people that we rely on to manage at this time, look to some ideas provided by the Families and Work Institute(FWI). These frugal tips may help save your organization money while also creating a positive work environment that will encourage staff loyalty and peak performance:
1. Giving head office employees four Fridays off in the summer in lieu of raises the organization cannot afford.
2. Providing employees with information to better manage their own finances.
3. Allowing head office employees to work at home one to two days a week to save on commuting costs in response to fluctuating gas prices.
4. Creating funds to support their own employees or others in the community who are suffering during the recession.
5. Giving employees the option to take unlimited, unpaid personal time off during the downturn, while keeping full medical benefits and the right to return to their jobs.
6. Allowing employees greater scheduling flexibility if their spouse has lost a job or seen their hours reduced and the family needs to make changes.
7. Creating flex-year and flex-career programs.
8. Creating workflow coordinators to monitor overwork and creating wellness scorecards to promote wellness.
9. Providing a coach for new parents.
"In many ways, the recession has led increasing numbers of employers to improve their workplaces so that they work for the employer and the employees during these difficult times," said Ellen Gallinsky, president and co-founder of FWI.
[Source: Human Resources Leader, 29 September 2009]
Wednesday, December 02, 2009
Identify Employees' Hidden Talents
When you find an excellent employee, retention is of the upmost importance. Here are a few top tips to keep in mind to reduce turn-over and develop a succession plan to create positive company morale and a positive bottom line.
1. Turn a compliment into an interview. When an employee does an excellent job, don't merely praise her. Pinpoint the strengths of her accomplishment and ask her how she did it - in other words, to share her process. The interview will bring to consciousness - both yours and hers - insights that can be transferred to new tasks.
2. Analyse how people think, not just what they do. Performance assessments rightly focus on the achievement of goals and other measurable markers of success. However, what's often behind such accomplishments is a way of thinking, particular to an individual that made success possible. Describe those habits of mind in the employee's next evaluation.
3. Ask for the reasons behind preferences. Good managers know what their individual employees like to do (what tasks they enjoy, which projects motivate them). Great managers find out why someone has those preferences - i.e., which project characteristics are the root sources of fulfilment.
4. Inquire about people's dreams. "David, if you could be in an entirely different career, what would it be?" If David says he always wanted to be a translator, ask him if he'd like to give working with international clients a whirl. By getting a little taste of his dream in his current position, David is more likely to feel fulfilled than if he keeps treading water - and less likely to get restless and head out to sea.
Treating each employee as an ocean of talent allows you to find troves of precious gems. What hidden treasures have you discovered in your employees? And what jewels of your own have you brought to the surface because a manager cared enough to look for them?
1. Turn a compliment into an interview. When an employee does an excellent job, don't merely praise her. Pinpoint the strengths of her accomplishment and ask her how she did it - in other words, to share her process. The interview will bring to consciousness - both yours and hers - insights that can be transferred to new tasks.
2. Analyse how people think, not just what they do. Performance assessments rightly focus on the achievement of goals and other measurable markers of success. However, what's often behind such accomplishments is a way of thinking, particular to an individual that made success possible. Describe those habits of mind in the employee's next evaluation.
3. Ask for the reasons behind preferences. Good managers know what their individual employees like to do (what tasks they enjoy, which projects motivate them). Great managers find out why someone has those preferences - i.e., which project characteristics are the root sources of fulfilment.
4. Inquire about people's dreams. "David, if you could be in an entirely different career, what would it be?" If David says he always wanted to be a translator, ask him if he'd like to give working with international clients a whirl. By getting a little taste of his dream in his current position, David is more likely to feel fulfilled than if he keeps treading water - and less likely to get restless and head out to sea.
Treating each employee as an ocean of talent allows you to find troves of precious gems. What hidden treasures have you discovered in your employees? And what jewels of your own have you brought to the surface because a manager cared enough to look for them?
Wednesday, August 05, 2009
Planning for the Upturn
When faced with a downturn in the economy, the obvious reaction is to cut costs and typically that involes a lot of firing. However, in studying the successes and failures of hundreds of companies as they navigate downturns, numerous reports suggest that this approach is a short term savings that doesn't justify the larger and long-term negative impact of cutting the employee numbers.
Most executives understand the potential damage of massive cuts to employee numbers and see the negative impact of the firm’s reputation and the goodwill of their employees. However, the oft used method to cut the wage bill is with lay-offs.
In a recent survey of HR directors conducted by Hewitt, 81 per cent of companies said they plan to further cut costs this year even though they have already made significant reductions. Furthermore, 28 per cent say they are planning to do so by “restructuring” and 25 per cent are considering lay-offs.
Meanwhile, a recent Towers Perrin study of 600 HR executives found that while cost pressures remain intense, cutting too deeply into an organisation’s muscle – its talent – could seriously hamstring a fast return to growth.
As economists and reports have stated, we have entered this downturn very quickly and may come out of it equally as quickly. The Hewitt study showed that 54 per cent of HR directors believe the US’s economic upturn will begin at the end of this year or in early 2010 and most believe their own company’s economic improvement will coincide with that upturn.
So it seems that the logical solution for companies under economic pressure is not to buckle under the pressure in the search for a quick fix, but rather be creative and innovative in looking for other cost-cutting strategies that will keep the company not only alive, but strong for the upturn.
There are many other options companies can take that will either cut costs, or counter the need to cut costs by increasing productivity and performance.
Below are five cost-cutting strategies proffered by various HR directors, academics and survey findings, which will help companies avoid the dreaded lay-offs.
Strategy 1
Purchasable annual leave
PricewaterhouseCoopers (PWC) have had their “equilibrium” program in place for the past four years. It was introduced as a flexible work arrangement whereby indi viduals could elect to work in a range of flexible ways. But, as the company felt the pressure of the downturn, they opted to offer additional purchasable annual leave for an extended period of seven months, until the end of January 2010.
The offer was made to 4500 employees and was communicated in a transparent way, so that each employee knew the reason for the offer – to avoid having to lay people off.
The results of the offer were significant. Ninety per cent of the 4500 employees accepted the offer to take between 10 and 15 days unpaid leave.
“It was an amazing response,” says HR director of PWC, Nicole Brazil. “It really said a lot to us about the fabric of our organisation and that people know we are all in this together.”
Exactly how much money the strategy saved the company – and in turn how many jobs it saved – is difficult to quantify, however, with more than 4000 employees taking an extra 10 to 15 days unpaid leave it’s easy to say it would have a huge impact on overall savings. This measure will be far more beneficial to the company than letting people go in preparation for when the economic pressure eases.
Strategy 2
Job sharing
At the outset it might not seem like a cost-cutting strategy, but, job sharing can actually work as a means of saving cash.
If two people are doing the one job, in one sense there are the same costs involved because a company still has to pay the same salary for a particular role to be performed. However, the savings in benefits normally paid to a full-time employee are significant, so in that sense there is a cost saving to be had.
Job sharing also leads to reduced absenteeism and increased productivity. Having two people doing the one job means they work out a schedule to do certain hours and they therefore have more time off work and tend to turn up for those scheduled hours, leading to decreased absenteeism.
Job sharing also tends to motivate people. Loyalty is up, productivity is up, but where the customer is concerned it can be less predictable. However, overall the advantages over-ride the disadvantages.
Strategy 3
Pay cuts and reduced hours
A recent Employee Insights Survey of 560 professionals showed that nationally, 70 per cent would prefer to stay at their current employer and work reduced hours than face alternative cost-cutting strategies.
One of the most successful strategies globally has been to cut both pay and hours. But the key to success when taking this strategy is to cut it across the board – by including every person in the organisation. The management must tell the employees what the situation is and explain the environment they are working in. They must explain that everybody is going to cut back in order to save jobs.
If pay cuts are not across all levels of the organisation, he says, it creates a level of cynicism and consternation among employees. People want to see that the situation is affect ing everybody – including senior executives – and that those strategies are a genuine and sincere attempt to save the company.
People need to buy in. If you have employees buying in and they see what you’re doing and why you’re doing it and it has a good level and degree of fairness, then people will work with you.
Strategy 4
Work with employees – not against them
In a lot of cases, cost-cutting measures are driven from the top down,. but sometimes it's better to go to employees themselves and ask them how they think they could save money or increase productivity.
The staff know their own jobs themselves and each of them knows where there is corporate slack, so if you can work on a system and involve the employees on eliminating slack – eliminating non-value-adding components of their work – it produces a lot of buy-in and goodwill.
The differentiator between companies in times like this is getting out there and growing the business and seeking opportunities to expand and grow when every one else is hunkering down.
A suprising statistic suggests that increasing performance by 1 per cent has a much greater impact than reducing employee costs by 10 per cent, so moving the focus to increasing performance under economic pressure is a better cost saving method.
The other big way in which HR can make a difference is through talent management.
HR can really make a difference by identifying who your best players are, who will bring you through this period and how you can help these employees, coach them, and position yourselves to ensure you keep them and mitigate the risks of them leaving.
Because of the speed with which we entered this down turn, and the possibility that we may exit from it just as rapidly, if a company doesn’t have the right people in place to respond when the upturn comes, it will be in danger. Therefore, there are a lot of dangers involved in cutting costs too much. If you’re just cutting costs and cutting costs … when the upturn comes you don’t have the people or the structure in place to respond.
Everybody turns to cost cuts as a good way to go, or taking out numbers as a good way to go – but it’s got a huge cost in terms of brand damage and reputation and that’s one of the hardest thing to get back.
Strategy 5
Avoid layoffs and utilize alternative measures first as a means to cut costs.
Lay-offs must be the very last resort. It has such a huge impact on the culture of a company and people don't forget.
It impacts staff motivation and although productivity may not be impacted short-term, in the long-term loyalty gets affected, work satisfaction gets affected, innovation gets very much affected.
You have all these negative aspects which sometimes are very difficult to quantify. You spend years and decades building a corporate culture and then a bump occurs in the economic cycle and managers jump straight to employee lay-offs.
While lay-off are not always wrong, companies must look for a solution that is creative, that will work in the short, medium and long-term and keep in mind that the economic downturn is only temporary and will pick up again.
[Source: Human Resource Leader, 25 June 2009]
Tuesday, July 28, 2009
Recognition in a Dowturn
Rewarding and recognizing performance is especially important in a downturn.
The economic downturn has impacted on companies and their approach to reward and recognition in a variety of ways. Some companies have actually increased their spend and efforts to reward and recognize staff in a bid to boost performance, some have kept their investment in such programs steady, while others have rationalized their spend as part of cost-cutting programs across the entire organization.
Most companies have maintained their commitment to rewards and recognition, despite others cutting back. Still, companies realize that recognition, maybe less so reward, is an integral part of business. Despite economic conditions, companies still realize that they need to invest in their teams.
Recognition plays an important role in an economic down turn. There are people who have missed out on bonuses or who are missing out on pay rises as a result of a pay freezes, but one thing companies can do is to continue to recognize their people. The authenticity of how an acknowledgement is made is really, really important – much more so than an award that someone gets just because they’ve spent so many years with a company.
Improving discretionary performance is important in an economic downturn – a particularly good time to make a strategic investment in performance improvement. When employees perform better, the company performs better and while there has been some affect on non-sales generating areas, companies are still recognizing that the people generating income need to be motivated. Those sorts of programs haven’t been affected either on the incentive or rewards side.
Return on investment
Return on investment in reward and recognition programs is being scrutinized more closely in the downturn. Companies are looking more closely at the level of return, which also needs to be more tangible than it has been in the past. Most companies, now more than ever, have a clear understanding the reward and recognition program they have in place and what they want out of it. Companies don’t run them just because it’s good to look after employees.
The ROI on an incentive program is obvious: low fixed cost element and a high variable cost element, so that when people generate revenue, such programs pay for themselves because people are hitting their targets. It doesn’t really matter what the budget is, however, with a smaller budget you have to be more clever about how you put the elements of the program together.
Boosting discretionary effort is vital in tough times, and companies need to think about the “loyalty mirror. The more the workforce is engaged, the higher the customer loyalty, and this absolutely goes to profit and the bottom line. Gallup has given us the figures. Engaged employees deliver 27 per cent higher profit, 50 per cent higher sales and 50 per cent higher customer loyalty. So it’s just a commercial decision,” she says.
Human Resources’ role in reward and recognition
HR is in a prime position to help make the most of any reward and recognition programs. Now, more than ever, leadership teams want increased discretionary effort. And the only way to get that is if people feel engaged with the organization.
To get engagement you've got to go through the three basic steps. Firstly, do people have all the performance development tools hat people need - that's the HR role. Secondly, are people emotionally connected to the organization? And, thirdly, are they connected to the brand?
Te key role for HR is in championing an initiative to the executive team to help them understand how reward and recognition can contribute to a broader strategy. HR has to put it in the context of the business. Obviously there is a cost to such programs, and, if these come into question, HR's role is in helping the business understand the non-financial benefits.
Elements of successful reward and recognition
Reward behaviour as well as performance, because behaviours such as exhibiting company values or excelling in customer service contribute to outcomes.
Everyone should have access to the reward and recognition program - not just high achievers or sales professionals.
Increase frequency of rewards and recognition to reinforce positive performance and behaviour.
Secure strong executive support, so a company's leaders own and drive the program.
[Source: Human Resource Leader, 8 July 2009]
The economic downturn has impacted on companies and their approach to reward and recognition in a variety of ways. Some companies have actually increased their spend and efforts to reward and recognize staff in a bid to boost performance, some have kept their investment in such programs steady, while others have rationalized their spend as part of cost-cutting programs across the entire organization.
Most companies have maintained their commitment to rewards and recognition, despite others cutting back. Still, companies realize that recognition, maybe less so reward, is an integral part of business. Despite economic conditions, companies still realize that they need to invest in their teams.
Recognition plays an important role in an economic down turn. There are people who have missed out on bonuses or who are missing out on pay rises as a result of a pay freezes, but one thing companies can do is to continue to recognize their people. The authenticity of how an acknowledgement is made is really, really important – much more so than an award that someone gets just because they’ve spent so many years with a company.
Improving discretionary performance is important in an economic downturn – a particularly good time to make a strategic investment in performance improvement. When employees perform better, the company performs better and while there has been some affect on non-sales generating areas, companies are still recognizing that the people generating income need to be motivated. Those sorts of programs haven’t been affected either on the incentive or rewards side.
Return on investment
Return on investment in reward and recognition programs is being scrutinized more closely in the downturn. Companies are looking more closely at the level of return, which also needs to be more tangible than it has been in the past. Most companies, now more than ever, have a clear understanding the reward and recognition program they have in place and what they want out of it. Companies don’t run them just because it’s good to look after employees.
The ROI on an incentive program is obvious: low fixed cost element and a high variable cost element, so that when people generate revenue, such programs pay for themselves because people are hitting their targets. It doesn’t really matter what the budget is, however, with a smaller budget you have to be more clever about how you put the elements of the program together.
Boosting discretionary effort is vital in tough times, and companies need to think about the “loyalty mirror. The more the workforce is engaged, the higher the customer loyalty, and this absolutely goes to profit and the bottom line. Gallup has given us the figures. Engaged employees deliver 27 per cent higher profit, 50 per cent higher sales and 50 per cent higher customer loyalty. So it’s just a commercial decision,” she says.
Human Resources’ role in reward and recognition
HR is in a prime position to help make the most of any reward and recognition programs. Now, more than ever, leadership teams want increased discretionary effort. And the only way to get that is if people feel engaged with the organization.
To get engagement you've got to go through the three basic steps. Firstly, do people have all the performance development tools hat people need - that's the HR role. Secondly, are people emotionally connected to the organization? And, thirdly, are they connected to the brand?
Te key role for HR is in championing an initiative to the executive team to help them understand how reward and recognition can contribute to a broader strategy. HR has to put it in the context of the business. Obviously there is a cost to such programs, and, if these come into question, HR's role is in helping the business understand the non-financial benefits.
Elements of successful reward and recognition
Reward behaviour as well as performance, because behaviours such as exhibiting company values or excelling in customer service contribute to outcomes.
Everyone should have access to the reward and recognition program - not just high achievers or sales professionals.
Increase frequency of rewards and recognition to reinforce positive performance and behaviour.
Secure strong executive support, so a company's leaders own and drive the program.
[Source: Human Resource Leader, 8 July 2009]
Wednesday, June 17, 2009
The Spirit of Hospitality
You may not be particularly religious, but this article is a compelling perspective on the hospitality industry and very thought provoking. Although I've adapted and shortened this, it's still long, yet worth the effort....
"The Christian humanization of work: job satisfaction in the hospitality industry."
by James Spillane written in 2001 for Review of Business
The tourism sector is the largest industry in the world. Today it is estimated to provide about 255 million jobs and amounts to 10 percent of world employment. It has now grown into a modern, mature industry where workers are forming their professional identity. These "hospitality professionals" are primarily concerned with customer satisfaction.
Workers in the service sector find the fruits of their labor are frequently intangible. In some cases, their emotions are involved. One can easily broaden management guru Peter Drucker's concept of "the knowledge worker" to include "the emotion worker," who must deal with people on a more interpersonal level. In our modem, service-oriented society, there is a need for literature devoted to the special needs of this kind of worker, especially in the area of "spirituality of work"
By its very nature, hospitality work has a spiritual dimension. Of all industries, it is the most intensely interactive, with people serving people and providing comfort, sustenance, conviviality, transport, amusement, enlightenment, employment and much more. Given the complexity of human behavior, concerns about the work's spiritual dimension can be neither ignored nor hidden. For this reason, perhaps the most challenging of all hospitality industry problems today is not so much job satisfaction as a proper spirituality of work.
In short, the challenge is to help hospitality professionals find genuine meaningfulness in their work.
Spirituality of Work
Today people are less and less sure about what "work" really means. Their expectations of work, especially getting it and enjoying it, are now matters of both deep anxiety and mundane reality. There are several reasons for this. First, there are high unemployment rates in industrialized societies. For many people in modern society, work is no longer something that happens in a fixed place during a fixed unit of time, producing a fixed output and reward (5). Come points out how societies frequently define human beings in terms of the work they perform (7). The question "what do you do?" is a central one in many people's lives.
Religion teaches that work is its own reward, and that it will lead a person toward the virtuous life, if not salvation. Work is the natural course of action a human follows to find his or her role, niche, position, and the shape of his or her soul. Therefore, steady employment, a life in which one's lot continually improves, sits as the cornerstone of rational and calculable human action. It may well be the cornerstone of physical and mental health as well. How can it not shape the nature of spirituality?
It is in the work and working that a person's consciousness takes shape and life reveals its meaning. For it is in working that a person believes he or she has made sense of life's mystery and has found reasonable ways to avoid vexing metaphysical questions. For the content and structure of a person's consciousness, story and spirit remain his or her work, or lack of it.
Faith and the World of Work. Wright points out that many contemporary Christians experience some discomfort when they seek to relate their faith to the world of work, especially the work of wealth creation in industry, commerce and other services (27). The workplace is perceived as a Godless and even immoral part of their human condition. As a result, many people feel the need to find consistency between their work and the rest of their life.
Why should one be concerned with the relationship between faith, work, and the world of wealth creation and provision of services? First of all, work is where most people spend a great deal of their time. Second, the creation of wealth and provision of services are the processes whereby all people survive on this earth, since they serve to satisfy their needs and wants.
Finally, and most important, there is a unique Christian truth and revelation: the Incarnation. Christians believe that, in Jesus, God became human at a particular moment of time and lived on this same earth that we inhabit. Jesus was very much involved in the world of work of his day. Many of his stories came from everyday life and the workplace. The world of work and wealth creation is very clearly part of God's creation, and God took part in these very activities. Hence, there is a need to relate them to our Christian beliefs and to face up to any discomfort we perceive and feel in doing so.
The Nature of Spirituality
Spirituality has become a broad, inclusive term that is no longer confined to, or defined by, religion. It names a human reality difficult to define but whose patterns can be verified in quite different religions and movements. Spirituality now focuses on the human spirit of believers and non-believers in their lives as a whole; that is, on the physical and emotional, the intellectual and social, the political and cultural, and the secular and religious dimensions of their lives.
According to Thompson, a person's spirituality is individual and collective, and reflects how a person responds to God's initiative while facing the challenges of everyday life within his or her specific historical and cultural environment (25).
Faith, Love and Hope Replace Obedience. According to Regan, personal development of healthy human qualities occupies a more central position in one's personal outlook toward spirituality today (19). Accepting what is authentically human leads people to use their native talents, creative expressions and heightened personal initiatives. On the other hand, anything that dehumanizes a service provider or "receiver" in the hospitality industry is viewed as unChristian. This approach allows more emphasis on an individual's personal response of his or her religious and inner values, both human and Christian. Empowerment, decentralization, co-responsibility and subsidiarity become the new hallmarks of what was once viewed as religious "obedience."
With today's personal response-to-inner values approach, there's a greater emphasis placed on personal responsibility and individuality. In this approach to the spiritual life, a person is viewed as entering a profession or a community to develop oneself fully in the service of Christ and neighbor, to put one's full talents at the disposal of people, and to take part in and share responsibility for the Church and for the community itself. Rather than obedience, selfless charity becomes the primary Christian virtue. Life itself is seen as a response of love to God and in the neighbor in accordance with Jesus' teaching. This approach seems particularly appropriate for hospitality professionals, whose training now emphasizes their empowerment to make decisions by themselves.
It is not easy to affirm the dignity of work and the worker when the characteristic form of work in an industrial society is symbolized by the assembly line. Repetitively carrying out a mechanical task gives faint image of the worker as a sharer in God's creative activity. It was much easier to promote the Christian vision of labor in a pre-industrial society when the dominant form of work was a craft, with the worker involved in the entire production process. The same is true of work in the service sector, including the hospitality industry.
New work structures, therefore, pose challenges, but also offer opportunities. To be efficient, the new workplace requires employees to take pride in their work and each other, and promoting such feelings can provide multiple benefits for any manager. It fosters loyalty toward the firm and one's fellow workers. At the same time, the experience of building solidarity vindicates a traditional Christian understanding of the dignity of the human person. For Wright, the starting point for a Christian perspective on the world of work is Teilbard's divinization of human activity (27). The Incarnation substantially strengthens that perception, showing that the tension and paradox in the human condition are part of our working lives.
Work is an act of self-giving directed toward the good of others. Work consists primarily of cultivating and care, in bringing forth new life. Work should basically be a joyful activity, even though it often entails fatigue and pain. Don't forget, though, that rest and leisure are good, too, and are, in their own way, integral to the work process.
Spirituality of Work for Hospitality Professionals
There are many qualities of life rooted in the example of Jesus, with three basic qualities specifically reflecting Jesus' life of hospitable service to others: responsiveness, competence and respect.
Underlying Jesus' desire to serve those in need were sensitivity, adaptability and willingness that are today basic building blocks for an apostolic spirituality of hospitality. Sensitivity to the situation at hand is essential if a hospitality professional's response is to be effective. Adaptability to the situation as it changes is also essential if their response is to be appropriate. Willingness to be involved is essential if their response is to be consistent Ultimately, the driving force behind this responsiveness is compassion, which is not the same as pity. The true core of compassion is the urgency to act. Compassion never merely observes; it initiates and interacts. In Jesus' work, compassion is second only to love. On the other hand, when personal benefit becomes the primary goal of service in the hospitality industry, this compassion gives way to conceit.
Competence shapes the overall effectiveness of our response. However sensitive, adaptable and willing that response maybe, its lasting effect must reflect competence. Service industries require a level of competence quite different from that in agricultural or manufacturing work. The hospitality industry revolves around two separate realities: material variables and personal variables. Material variables differ among the various areas of the hospitality industry, but they generally include some common elements. First, there is a body of living knowledge, with new information replacing old on a regular basis. (I use the word "living" in the sense of growing and changing.) Second, there are natural or acquired skills that enable hospitality professionals to use their knowledge. Third, there are the willingness, capacity and commitment to acquire new and refined skills to match developments within the field of knowledge now called hospitality, leisure or tourism studies. Finally, there are resources necessary for hospitality professionals to use skills with knowledge. Personal variables for hospitality professionals include the personalities, preferences and predicaments of those they serve.
Respect is characterized by a hospitality professional's recognition of each person's uniqueness. It is their affirmation of the dignity of each person, a dignity based on their creation as God's image and likeness, as well as their efforts to listen, communicate and interact through ways and means consistent with that uniqueness and dignity. Work in the hospitality industry brings professionals to encounters and interactions with many people. Respect reminds them that, regardless of what they have to do in the work of hospitality, the value of a human being can never be compromised.
The driving force behind respect is love. Christian spirituality should acknowledge the goodness of all that is human. Emotions, sexuality, temperament, personality and the prayer life should all enter into the Christian response of the whole person. Development and fulfillment of these truly human aspects should be incorporated into any authentic approach to the Christian spirituality of work in the hospitality industry.
Job Satisfaction in the Hospitality Industries
The "rational" parts of any organization put a high value on efficiency. All jobs and tasks should be designed to achieve the organization's goals as efficiently as possible. Jobs are specialized along two dimensions: horizontally (restricting the range of different tasks) and vertically (restricting the range of control and decision-making over job activities). Job specialization is most obvious at the operating levels of organizations. However, highly specialized work can injure the well-being of workers and thus poses an important problem of justice for employers (for example, unskilled workers without freedom of choice). Such injustice can actually lead to decreased productivity.
On the other hand, there is a significant link between worker productivity and programs that improve the quality of the work life of workers by giving greater involvement in, and control over, a variety of work tasks. Velasquez [26] points out that there are two determinants of job satisfaction:
1. Experienced Meaningfulness. The individual must perceive his or her work as worthwhile or important by some system of values he or she accepts.
2. Knowledge of Results. The worker must be able to determine, on some regular basis, whether or not the outcomes of his or her work are satisfactory.
To influence these determinants, jobs must be expanded along five dimensions:
1. Skill Variety. The degree to which a job requires the worker to perform activities that challenge his or her skills and abilities.
2. Task Identity. The degree to which the job requires completing a whole and identifiable piece of work -- doing a job from beginning to end with a visible outcome.
3. Task Significance. The degree to which a job has a substantial and perceivable impact on the lives of other people, whether in the immediate organization or the world at large.
4. Autonomy. The degree to which the job gives the worker freedom, independence and discretion in scheduling work and determining how he or she will carry it out
5. Feedback. The degree to which a worker, in carrying out the work activities required by the job, gets information about the effectiveness of his or her efforts.
Traditionally, employees have relied on their supervisors for task guidance and good feelings--especially consideration and being treated like adults in order to perform their jobs both well and happily. Schneider and Bowen point out that when employees do not get this from their supervisors, they may turn to customers as "substitutes for leadership"
(20). Customers may be given a say in designing the organization that produces the goods and services. With services, it's often possible--and desirable--for customers to actually participate in production.
But the problem is that customers are not subject to the same kinds of fears, commitments and structures as employees, so they are very difficult to manage. To best capitalize on customer competencies, management must be able to:
1. Explicitly determine exactly what role/job they want their customer to perform.
2. Ensure that customers have what it takes to perform their jobs well through role clarity, ability and motivation.
3. Regularly appraise customer performance.
Service customers also often play the roles of directors, guides and even "order-givers" for employees. Customers play a dual leadership role by providing employees with guidance and providing them with positive feelings. There are two reasons. First, the employees' supervisors tend not to provide the guidance and good feelings they should. Second, customers of service firms feel they have a right to give orders. Employees like the positive feelings they receive from customers but do not like customers telling them what to do.
The lesson here is fairly simple but too often overlooked: Feedback is a critical part of job enrichment. Service firms need to think creatively about how to respond to these opposite reactions to customers' leadership behaviors. Customers can be trained to be a source of good feelings for employees and, at the same time, socialized to limit task direction over employees. Although management may have great "legitimate influence" over its employees, service work puts employees closer to their customers and, therefore, more involved with the kinds of rewards they receive and the distribution of those rewards. When a hospitality enterprise meets the various needs of employees through rewards--dispersed equitably and fairly--customers will experience superior service quality as well.
Combining Job Satisfaction with Spirituality for Hospitality Professionals
Mainardi has pointed out that hospitality professionals are dependent on contact with, and reception of, the public (14). Therefore, they presuppose some degree of availability toward the client, a considerable margin of initiative and a generally strong sense of personal responsibility. In fact, employees in the tourist transaction play an intermediary role between the industry's structure and its clientele. This role is particularly decisive in achieving the results desired by both sides. AM these situations are undoubtedly favorable to bearing witness to the spirit and practice of the Gospel before others.
The hospitality professional's conduct is not only circumscribed by the material manifestations of the tourist industry. It must also be determined by psychological and ethical factors aimed at completely satisfying the tourist's wishes. Tourists want to be treated differently--better--than they are normally treated in their daily routines (e.g., with tradesmen, fellow workers, etc.). Furthermore, there is substantial evidence that customers like to interact directly with people in the tourism trade, not machines. This is also unavoidable, since providing tourist services without human assistance remains inconceivable.
This contact with the hurried or solitary traveler enables tourist professionals to reveal their own personalities--both as expert and human being--responding to each client's unique wishes via their own mental attitude, manner, initiative and creativity. The human person is truly the central and fundamental point of the tourism industry, with the economic aspect clearly secondary.
Simon used the concept of satisficing behavior to accommodate the balancing act of achieving multiple objectives in human behavior (21). Normative economics fails to include some of the central problems of conflict and dynamics. Simon attacks the hypothesis that firms strive to maximize profits for three key reasons: (1) The theory leaves ambiguous whether it is short-run or long-run profit that is to be maximized; (2) The entrepreneur may obtain all kinds of "psychic income" from the firm apart from monetary rewards; and (3) the entrepreneur may simply want to earn a satisfactory return, not looking to maximize gains. Simon points out that "economic man" is a satisficing animal whose problem-solving is based on his or her search to meet certain aspiration levels, rather than a "maximizing animal" whose problem-solving involves finding the best alternatives in terms of specified criteria This is certainly true in the case of the hospitality professional who seeks job satisfaction rather than merely looking to maximize salary.
The true mark of hospitality professionalism is excellence on the technical level and fellowship toward the client on the moral level. Such a global commitment involves a wide range of material services and mental attitudes in welcoming, guiding and assisting the tourist It also opens up more far-reaching horizons to practice Christian witness in so many privileged circumstances--in the form of personal contacts, conversations, exchanges of view, good conduct, etc. Nevertheless, this world also brings a lot of "baggage" with it for most people in the tourist and similar industries. Such difficulties include stress, high anxiety, burn out, low social status, feeling like a "hired host," low pay, tensions between career and one's personal and family life, as well as high turnover and mobility.
In professional activity, a concrete and unmistakable sign of integrity is to observe professional ethics. In other words, professionals should conduct their business honestly--giving clients the right amount of service and goods proportionate to their requested price. Whether you're talking about a travel agency or a tour company, a hotel or a restaurant, personal service must focus on the needs of the beneficiary of hospitality--i.e., the client Specifically, the 10 dimensions of service quality are: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, understanding/knowing the customer, and tangibles that include the physical evidence of the service.
Generally speaking, hospitality clients are not equipped with the controls and consumer protections many other customers enjoy when they purchase industrial products. With the exception of large-scale fraud, it is, in fact, very difficult for clients to contest the quality of tourist goods or services purchased. In the majority of cases, the tourist client is thus put in an inferior position. That's why it's all too easy for hospitality professionals to "swindle" and behave in unjust and dishonest ways. This is a recurrent risk faced even by the well-intentioned, and one that can only be dispelled if the will to bear witness is cultivated systematically in the depths of the individual conscience.
Regard toward the client's "person" can--and should--be demonstrated by imbuing him or her with a sense of psychological and physical well-being, and by being willing to serve. Customers should also benefit from: material protection of their person and possessions, the constant good functioning of the tourism facilities, professional correctness and an effort by service providers to achieve maximum standards of hygiene (in food and environment). Modern managerial conduct should also aim to overcome the "coldness" and lack of intimacy typical of bureaucratic organizations. What's more, the influence exerted by hospitality managers and their staff may play a significant role in "educating" clients in the use of tourism, whether aimed at recreation or any creative endeavor. In the words of Paul VI, we should strive to "humanize and spiritualize tourism."
"The Christian humanization of work: job satisfaction in the hospitality industry."
by James Spillane written in 2001 for Review of Business
The tourism sector is the largest industry in the world. Today it is estimated to provide about 255 million jobs and amounts to 10 percent of world employment. It has now grown into a modern, mature industry where workers are forming their professional identity. These "hospitality professionals" are primarily concerned with customer satisfaction.
Workers in the service sector find the fruits of their labor are frequently intangible. In some cases, their emotions are involved. One can easily broaden management guru Peter Drucker's concept of "the knowledge worker" to include "the emotion worker," who must deal with people on a more interpersonal level. In our modem, service-oriented society, there is a need for literature devoted to the special needs of this kind of worker, especially in the area of "spirituality of work"
By its very nature, hospitality work has a spiritual dimension. Of all industries, it is the most intensely interactive, with people serving people and providing comfort, sustenance, conviviality, transport, amusement, enlightenment, employment and much more. Given the complexity of human behavior, concerns about the work's spiritual dimension can be neither ignored nor hidden. For this reason, perhaps the most challenging of all hospitality industry problems today is not so much job satisfaction as a proper spirituality of work.
In short, the challenge is to help hospitality professionals find genuine meaningfulness in their work.
Spirituality of Work
Today people are less and less sure about what "work" really means. Their expectations of work, especially getting it and enjoying it, are now matters of both deep anxiety and mundane reality. There are several reasons for this. First, there are high unemployment rates in industrialized societies. For many people in modern society, work is no longer something that happens in a fixed place during a fixed unit of time, producing a fixed output and reward (5). Come points out how societies frequently define human beings in terms of the work they perform (7). The question "what do you do?" is a central one in many people's lives.
Religion teaches that work is its own reward, and that it will lead a person toward the virtuous life, if not salvation. Work is the natural course of action a human follows to find his or her role, niche, position, and the shape of his or her soul. Therefore, steady employment, a life in which one's lot continually improves, sits as the cornerstone of rational and calculable human action. It may well be the cornerstone of physical and mental health as well. How can it not shape the nature of spirituality?
It is in the work and working that a person's consciousness takes shape and life reveals its meaning. For it is in working that a person believes he or she has made sense of life's mystery and has found reasonable ways to avoid vexing metaphysical questions. For the content and structure of a person's consciousness, story and spirit remain his or her work, or lack of it.
Faith and the World of Work. Wright points out that many contemporary Christians experience some discomfort when they seek to relate their faith to the world of work, especially the work of wealth creation in industry, commerce and other services (27). The workplace is perceived as a Godless and even immoral part of their human condition. As a result, many people feel the need to find consistency between their work and the rest of their life.
Why should one be concerned with the relationship between faith, work, and the world of wealth creation and provision of services? First of all, work is where most people spend a great deal of their time. Second, the creation of wealth and provision of services are the processes whereby all people survive on this earth, since they serve to satisfy their needs and wants.
Finally, and most important, there is a unique Christian truth and revelation: the Incarnation. Christians believe that, in Jesus, God became human at a particular moment of time and lived on this same earth that we inhabit. Jesus was very much involved in the world of work of his day. Many of his stories came from everyday life and the workplace. The world of work and wealth creation is very clearly part of God's creation, and God took part in these very activities. Hence, there is a need to relate them to our Christian beliefs and to face up to any discomfort we perceive and feel in doing so.
The Nature of Spirituality
Spirituality has become a broad, inclusive term that is no longer confined to, or defined by, religion. It names a human reality difficult to define but whose patterns can be verified in quite different religions and movements. Spirituality now focuses on the human spirit of believers and non-believers in their lives as a whole; that is, on the physical and emotional, the intellectual and social, the political and cultural, and the secular and religious dimensions of their lives.
According to Thompson, a person's spirituality is individual and collective, and reflects how a person responds to God's initiative while facing the challenges of everyday life within his or her specific historical and cultural environment (25).
Faith, Love and Hope Replace Obedience. According to Regan, personal development of healthy human qualities occupies a more central position in one's personal outlook toward spirituality today (19). Accepting what is authentically human leads people to use their native talents, creative expressions and heightened personal initiatives. On the other hand, anything that dehumanizes a service provider or "receiver" in the hospitality industry is viewed as unChristian. This approach allows more emphasis on an individual's personal response of his or her religious and inner values, both human and Christian. Empowerment, decentralization, co-responsibility and subsidiarity become the new hallmarks of what was once viewed as religious "obedience."
With today's personal response-to-inner values approach, there's a greater emphasis placed on personal responsibility and individuality. In this approach to the spiritual life, a person is viewed as entering a profession or a community to develop oneself fully in the service of Christ and neighbor, to put one's full talents at the disposal of people, and to take part in and share responsibility for the Church and for the community itself. Rather than obedience, selfless charity becomes the primary Christian virtue. Life itself is seen as a response of love to God and in the neighbor in accordance with Jesus' teaching. This approach seems particularly appropriate for hospitality professionals, whose training now emphasizes their empowerment to make decisions by themselves.
It is not easy to affirm the dignity of work and the worker when the characteristic form of work in an industrial society is symbolized by the assembly line. Repetitively carrying out a mechanical task gives faint image of the worker as a sharer in God's creative activity. It was much easier to promote the Christian vision of labor in a pre-industrial society when the dominant form of work was a craft, with the worker involved in the entire production process. The same is true of work in the service sector, including the hospitality industry.
New work structures, therefore, pose challenges, but also offer opportunities. To be efficient, the new workplace requires employees to take pride in their work and each other, and promoting such feelings can provide multiple benefits for any manager. It fosters loyalty toward the firm and one's fellow workers. At the same time, the experience of building solidarity vindicates a traditional Christian understanding of the dignity of the human person. For Wright, the starting point for a Christian perspective on the world of work is Teilbard's divinization of human activity (27). The Incarnation substantially strengthens that perception, showing that the tension and paradox in the human condition are part of our working lives.
Work is an act of self-giving directed toward the good of others. Work consists primarily of cultivating and care, in bringing forth new life. Work should basically be a joyful activity, even though it often entails fatigue and pain. Don't forget, though, that rest and leisure are good, too, and are, in their own way, integral to the work process.
Spirituality of Work for Hospitality Professionals
There are many qualities of life rooted in the example of Jesus, with three basic qualities specifically reflecting Jesus' life of hospitable service to others: responsiveness, competence and respect.
Underlying Jesus' desire to serve those in need were sensitivity, adaptability and willingness that are today basic building blocks for an apostolic spirituality of hospitality. Sensitivity to the situation at hand is essential if a hospitality professional's response is to be effective. Adaptability to the situation as it changes is also essential if their response is to be appropriate. Willingness to be involved is essential if their response is to be consistent Ultimately, the driving force behind this responsiveness is compassion, which is not the same as pity. The true core of compassion is the urgency to act. Compassion never merely observes; it initiates and interacts. In Jesus' work, compassion is second only to love. On the other hand, when personal benefit becomes the primary goal of service in the hospitality industry, this compassion gives way to conceit.
Competence shapes the overall effectiveness of our response. However sensitive, adaptable and willing that response maybe, its lasting effect must reflect competence. Service industries require a level of competence quite different from that in agricultural or manufacturing work. The hospitality industry revolves around two separate realities: material variables and personal variables. Material variables differ among the various areas of the hospitality industry, but they generally include some common elements. First, there is a body of living knowledge, with new information replacing old on a regular basis. (I use the word "living" in the sense of growing and changing.) Second, there are natural or acquired skills that enable hospitality professionals to use their knowledge. Third, there are the willingness, capacity and commitment to acquire new and refined skills to match developments within the field of knowledge now called hospitality, leisure or tourism studies. Finally, there are resources necessary for hospitality professionals to use skills with knowledge. Personal variables for hospitality professionals include the personalities, preferences and predicaments of those they serve.
Respect is characterized by a hospitality professional's recognition of each person's uniqueness. It is their affirmation of the dignity of each person, a dignity based on their creation as God's image and likeness, as well as their efforts to listen, communicate and interact through ways and means consistent with that uniqueness and dignity. Work in the hospitality industry brings professionals to encounters and interactions with many people. Respect reminds them that, regardless of what they have to do in the work of hospitality, the value of a human being can never be compromised.
The driving force behind respect is love. Christian spirituality should acknowledge the goodness of all that is human. Emotions, sexuality, temperament, personality and the prayer life should all enter into the Christian response of the whole person. Development and fulfillment of these truly human aspects should be incorporated into any authentic approach to the Christian spirituality of work in the hospitality industry.
Job Satisfaction in the Hospitality Industries
The "rational" parts of any organization put a high value on efficiency. All jobs and tasks should be designed to achieve the organization's goals as efficiently as possible. Jobs are specialized along two dimensions: horizontally (restricting the range of different tasks) and vertically (restricting the range of control and decision-making over job activities). Job specialization is most obvious at the operating levels of organizations. However, highly specialized work can injure the well-being of workers and thus poses an important problem of justice for employers (for example, unskilled workers without freedom of choice). Such injustice can actually lead to decreased productivity.
On the other hand, there is a significant link between worker productivity and programs that improve the quality of the work life of workers by giving greater involvement in, and control over, a variety of work tasks. Velasquez [26] points out that there are two determinants of job satisfaction:
1. Experienced Meaningfulness. The individual must perceive his or her work as worthwhile or important by some system of values he or she accepts.
2. Knowledge of Results. The worker must be able to determine, on some regular basis, whether or not the outcomes of his or her work are satisfactory.
To influence these determinants, jobs must be expanded along five dimensions:
1. Skill Variety. The degree to which a job requires the worker to perform activities that challenge his or her skills and abilities.
2. Task Identity. The degree to which the job requires completing a whole and identifiable piece of work -- doing a job from beginning to end with a visible outcome.
3. Task Significance. The degree to which a job has a substantial and perceivable impact on the lives of other people, whether in the immediate organization or the world at large.
4. Autonomy. The degree to which the job gives the worker freedom, independence and discretion in scheduling work and determining how he or she will carry it out
5. Feedback. The degree to which a worker, in carrying out the work activities required by the job, gets information about the effectiveness of his or her efforts.
Traditionally, employees have relied on their supervisors for task guidance and good feelings--especially consideration and being treated like adults in order to perform their jobs both well and happily. Schneider and Bowen point out that when employees do not get this from their supervisors, they may turn to customers as "substitutes for leadership"
(20). Customers may be given a say in designing the organization that produces the goods and services. With services, it's often possible--and desirable--for customers to actually participate in production.
But the problem is that customers are not subject to the same kinds of fears, commitments and structures as employees, so they are very difficult to manage. To best capitalize on customer competencies, management must be able to:
1. Explicitly determine exactly what role/job they want their customer to perform.
2. Ensure that customers have what it takes to perform their jobs well through role clarity, ability and motivation.
3. Regularly appraise customer performance.
Service customers also often play the roles of directors, guides and even "order-givers" for employees. Customers play a dual leadership role by providing employees with guidance and providing them with positive feelings. There are two reasons. First, the employees' supervisors tend not to provide the guidance and good feelings they should. Second, customers of service firms feel they have a right to give orders. Employees like the positive feelings they receive from customers but do not like customers telling them what to do.
The lesson here is fairly simple but too often overlooked: Feedback is a critical part of job enrichment. Service firms need to think creatively about how to respond to these opposite reactions to customers' leadership behaviors. Customers can be trained to be a source of good feelings for employees and, at the same time, socialized to limit task direction over employees. Although management may have great "legitimate influence" over its employees, service work puts employees closer to their customers and, therefore, more involved with the kinds of rewards they receive and the distribution of those rewards. When a hospitality enterprise meets the various needs of employees through rewards--dispersed equitably and fairly--customers will experience superior service quality as well.
Combining Job Satisfaction with Spirituality for Hospitality Professionals
Mainardi has pointed out that hospitality professionals are dependent on contact with, and reception of, the public (14). Therefore, they presuppose some degree of availability toward the client, a considerable margin of initiative and a generally strong sense of personal responsibility. In fact, employees in the tourist transaction play an intermediary role between the industry's structure and its clientele. This role is particularly decisive in achieving the results desired by both sides. AM these situations are undoubtedly favorable to bearing witness to the spirit and practice of the Gospel before others.
The hospitality professional's conduct is not only circumscribed by the material manifestations of the tourist industry. It must also be determined by psychological and ethical factors aimed at completely satisfying the tourist's wishes. Tourists want to be treated differently--better--than they are normally treated in their daily routines (e.g., with tradesmen, fellow workers, etc.). Furthermore, there is substantial evidence that customers like to interact directly with people in the tourism trade, not machines. This is also unavoidable, since providing tourist services without human assistance remains inconceivable.
This contact with the hurried or solitary traveler enables tourist professionals to reveal their own personalities--both as expert and human being--responding to each client's unique wishes via their own mental attitude, manner, initiative and creativity. The human person is truly the central and fundamental point of the tourism industry, with the economic aspect clearly secondary.
Simon used the concept of satisficing behavior to accommodate the balancing act of achieving multiple objectives in human behavior (21). Normative economics fails to include some of the central problems of conflict and dynamics. Simon attacks the hypothesis that firms strive to maximize profits for three key reasons: (1) The theory leaves ambiguous whether it is short-run or long-run profit that is to be maximized; (2) The entrepreneur may obtain all kinds of "psychic income" from the firm apart from monetary rewards; and (3) the entrepreneur may simply want to earn a satisfactory return, not looking to maximize gains. Simon points out that "economic man" is a satisficing animal whose problem-solving is based on his or her search to meet certain aspiration levels, rather than a "maximizing animal" whose problem-solving involves finding the best alternatives in terms of specified criteria This is certainly true in the case of the hospitality professional who seeks job satisfaction rather than merely looking to maximize salary.
The true mark of hospitality professionalism is excellence on the technical level and fellowship toward the client on the moral level. Such a global commitment involves a wide range of material services and mental attitudes in welcoming, guiding and assisting the tourist It also opens up more far-reaching horizons to practice Christian witness in so many privileged circumstances--in the form of personal contacts, conversations, exchanges of view, good conduct, etc. Nevertheless, this world also brings a lot of "baggage" with it for most people in the tourist and similar industries. Such difficulties include stress, high anxiety, burn out, low social status, feeling like a "hired host," low pay, tensions between career and one's personal and family life, as well as high turnover and mobility.
In professional activity, a concrete and unmistakable sign of integrity is to observe professional ethics. In other words, professionals should conduct their business honestly--giving clients the right amount of service and goods proportionate to their requested price. Whether you're talking about a travel agency or a tour company, a hotel or a restaurant, personal service must focus on the needs of the beneficiary of hospitality--i.e., the client Specifically, the 10 dimensions of service quality are: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, understanding/knowing the customer, and tangibles that include the physical evidence of the service.
Generally speaking, hospitality clients are not equipped with the controls and consumer protections many other customers enjoy when they purchase industrial products. With the exception of large-scale fraud, it is, in fact, very difficult for clients to contest the quality of tourist goods or services purchased. In the majority of cases, the tourist client is thus put in an inferior position. That's why it's all too easy for hospitality professionals to "swindle" and behave in unjust and dishonest ways. This is a recurrent risk faced even by the well-intentioned, and one that can only be dispelled if the will to bear witness is cultivated systematically in the depths of the individual conscience.
Regard toward the client's "person" can--and should--be demonstrated by imbuing him or her with a sense of psychological and physical well-being, and by being willing to serve. Customers should also benefit from: material protection of their person and possessions, the constant good functioning of the tourism facilities, professional correctness and an effort by service providers to achieve maximum standards of hygiene (in food and environment). Modern managerial conduct should also aim to overcome the "coldness" and lack of intimacy typical of bureaucratic organizations. What's more, the influence exerted by hospitality managers and their staff may play a significant role in "educating" clients in the use of tourism, whether aimed at recreation or any creative endeavor. In the words of Paul VI, we should strive to "humanize and spiritualize tourism."
Wednesday, April 22, 2009
Gen Y at Work
This is the most straight-up clip on how Gen Y wants to work..... BTW, why is it Gen Y for Millennials???
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